Maxim’s education was dedicated to economics and business management. In 2000, he graduated from the Saint Petersburg Trade and Economic Institute, receiving a degree in economics specialising in accounting and auditing. In 2010, he graduated from the People’s Friendship University of Russia (RUDN) with honours, receiving an MBA in Business Management.

He started working at Softline in 2005, holding the position of the Business Development Director for Eastern Europe and Central Asia. At that time, the company had already opened branches in Belarus, Ukraine, Kazakhstan, Uzbekistan and Kyrgyzstan. The business relations of these countries with Russia, and an understanding of the local culture and economy, allowed the company to successfully establish the branches and gain a share in the local markets.

Under Maxim’s leadership, new branches were established in Azerbaijan, Tajikistan, Georgia and Mongolia (2007), Armenia (2008), and Moldova (2010). Scaling global corporate expertise to new territories and relying on the best local employees and partners has helped Maxim make Softline a leader of the local IT markets.

Today, Maxim is in charge of 11 branches located in countries with different cultures and business customs. In every region, the company strives to adapt its solution portfolio, knowledge and expertise to the local background to become the top market player. Achievement of these goals would be impossible without Maxim’s deep market and technology knowledge and unrivalled business acumen.

Maksim’s hobbies are reading, music, table tennis and football.